Compare The Platform: About Us

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About Us2022-06-16T10:35:38+01:00
  • Bella Caridade-Ferreira, CEO
  • Line Ryder Richardson, data analyst

ABOUT COMPARETHEPLATFORM.COM is a Fundscape brand. Fundscape is a research house specialising in the end-to-end research and analysis of the UK fund industry. was launched in November 2016 to provide real-time insight into the costs charged by different investment platforms. Its founder, Bella Caridade-Ferreira has 20 years’ experience in the investment industry. Her own frustrating experience of trying to compare platform services led her to create the website.

Before starting Fundscape, Bella worked for Lipper, a Thomson Reuters company. as Global Head of Research and Publications. Early in her career, she worked in investment banking and a London-based financial services consulting firm. She has a Master’s degree in International Business and is fluent in four languages.