Comparetheplatform.com was launched in November 2016 to provide real-time insight into the costs charged by different investment platforms. Its founder, Bella Caridade-Ferreira (middle), has 17 years’ experience in the investment industry.
Comparetheplatform.com is a Fundscape brand. Fundscape is a research house specialising in the end-to-end research and analysis of the UK fund industry. Her own frustrating experience of trying to compare platform services led her to create the website.
Before starting Fundscape, Bella worked for Lipper, a Thomson Reuters company that specialised in providing data and analysis on the fund industry, as Global Head of Research and Publications. Early in her career she worked in investment banking and a London-based consulting firm. She has a master’s degree in International Business and is fluent in four languages.