Santander bank launched its Digital Investment Adviser (DIA) service in September 2018, offering financial advice on a limited range of Santander products. The DIA offering is a hybrid of its Investment Hub (DIY) for confident investors and its financial planning service and is available to Santander account holders only.
For a fee of £20, a suitability report is created based on a sophisticated risk-assessment and financial behaviour questionnaire. The report may direct you to a Santander savings account instead or will tell you how to get started with your investing. The available fund range is restricted to four different in-house Santander funds: Multi Index 1 to 4. The minimum investment is £500 for a lump sum (and up to £20,000 with no further investment) or £100 if you commit to investing at least £20 per month.