Back
Santander Digital Investment Adviser
Santander bank launched its Digital Investment Adviser (DIA) service in September 2018, offering financial advice on a limited range of Santander products. The DIA offering is a hybrid of its Investment Hub (DIY) for confident investors and its financial planning service.
For a fee of £20, a suitability report is created based on a sophisticated risk-assessment and financial behaviour questionnaire. The report may direct you to a Santander savings account instead or will tell you how to get started with your investing. The available fund range is restricted to four different in-house Santander funds: Multi Index 1 to 4. The minimum investment is £500 for a lump sum and/or £20 per month (and up to £20,000 with no further investment).
Available products & wrappers
| General investments | ISAs | Lifetime ISAs | Junior ISAs | Pensions & SIPPs | Junior pensions & SIPPs | Other |
|---|---|---|---|---|---|---|
Table of charges
| Platform charges | Product charges | Other charges | |
|---|---|---|---|
| £0-£50000 | 0.35% | ||
| £50000-£500000 | 0.20% | ||
| £500000+ | 0.10% | ||
| Underlying fund charge | 0.34% to 0.49% |
Minimum investments
| Lump-sum | Top-ups | Monthly |
|---|---|---|
| £500 lump sum and/or £20 per month (up to £20,000). | £20 |
Compare + Invest review of Santander Digital Investment Adviser
| Products & wrappers | Research & guidance | Charges | Overall rating |
|---|---|---|---|
Works though their Investment Hub. Good customer profiling/risk assessment. Long-winded, and seems to be a forgotten service among their investment support lines. Limited research and guidance.
