AJ Bell Youinvest
AJ Bell Youinvest offers a broad range of investments through a number of different accounts: a SIPP, stocks and shares ISA, Lifetime ISA and dealing account. It also offers an ISA, SIPP and dealing account for children.
Aviva Consumer Platform
Aviva is a well-known insurance provider and household name. Its direct-to-consumer platform is embedded into its broader consumer portal. As well as providing access to a variety of insurance products and policies, consumers can open general investment accounts, ISAs and pensions. A junior ISA from the Wealthify subsidiary is also available.
Barclays Smart Investor
This is Barclays’ new D2C platform which replaced its previous stockbroker site. The new site combines the platform with online banking, so if you’re a banking customer, all your accounts will be seamlessly integrated with just one set of credentials for access. Customers can open a general investment account, an ISA and a Sipp.
Bestinvest
Bestinvest is a DIY platform offering a broad variety of products and investments. The platform is anchored in strong and independent research (the research team is highly respected), providing investors with tools to help them make informed choices and good investment selections. As well as offering a DIY platform, Bestinvest also has advice and discretionary arms for investors who want to hand over the reins at some point or for more complicated investment objectives.
Charles Stanley Direct
Charles Stanley Direct is one of the UK’s better known DIY platforms. With a good range of investments, regular news updates and email reminders, it aims to make investments easy for customers while still offering lots of features. It also offers advisory and discretionary services.
Chelsea Financial
Chelsea started life in 1983 as a discount broker. More than 30 years later, it has developed a reputation for independent fund research and a personalised service. The platform is underpinned by the Aegon (was Cofunds) institutional platform. It works closely with its sister company, FundCalibre, which specialises in fund research and ratings, and model portfolios.
Close Brothers
As well as providing advisory and discretionary services for its mainly high-net-worth client base, Close runs a DIY platform. Initially launched for existing clients, it is now available to all consumers.
EQi
EQi is a DIY platform that is backed by Equiniti. It has a trading heritage and provides a comprehensive range of investments and access to ISAs, Sipps and general investment accounts.
Fidelity Personal Investing
Fidelity is a long-established fund management company with investment platforms for advisers, employers and consumers. The DIY platform offers a wide array of products, tools and research to make investing easier for investors.
Financial Discounts Direct
Financial Discounts Direct is a DIY platform that is supported by the Aegon (formerly Cofunds) institutional platform. Its aim is to provide a high-quality, low-cost service to private investors.
Fundsnet
Fundsnet is a DIY platform run by City House Investors, a financial planning and wealth company. It aims to provide a simple and low-cost service for retail investors. The platform is underpinned by the Aegon (formerly Cofunds) institutional platform and offers customers a good range of research tools and guidance.
Halifax Share Dealing
The Halifax Share Dealing is the Halifax (part of Lloyds Banking Group) DIY investment and share-dealing platform.
Hargreaves Lansdown
Hargreaves Lansdown is the oldest DIY platform in the UK with more than 35 years’ experience under its belt. This Bristol-based company started life as a small advice firm and has grown into a FTSE 100 company with a wide range of services including advice, discretionary management, its own investment funds and model portfolios aimed to suit any life stage, whether you’re a beginner or experienced investor.
Interactive Investor (Funds Fan)
Interactive Investor started life in 1995 providing data and information for self-directed, mainly savvy, investors. Since then it has continued to grow strongly and today counts over 300,000 customers in the UK. Customers can choose from investment options including share and fund dealing, SIPP, ISA and Junior ISA trading accounts, an extensive research range, investment filters and a selection of ready-made investment option, underpinned by a simple ‘flat fee’ pricing model. In October 2018 it announced it was acquiring Alliance Trust Savings.
It moved to a new flat rate monthly pricing model on the 1st June 2019 with three service plans; Investor, Funds Fan and Super Investor.
Interactive Investor (Investor)
Interactive Investor started life in 1995 providing data and information for self-directed, mainly savvy, investors. Since then it has continued to grow strongly and today counts over 300,000 customers in the UK. Customers can choose from investment options including share and fund dealing, SIPP, ISA and Junior ISA trading accounts, an extensive research range, investment filters and a selection of ready-made investment option, underpinned by a simple ‘flat fee’ pricing model. In October 2018 it announced it was acquiring Alliance Trust Savings.
It moved to a new flat rate monthly pricing model on the 1st June 2019 with three service plans; Investor, Funds Fan and Super Investor.
Interactive Investor (Super Investor)
Interactive Investor started life in 1995 providing data and information for self-directed, mainly savvy, investors. Since then it has continued to grow strongly and today counts over 300,000 customers in the UK. Customers can choose from investment options including share and fund dealing, SIPP, ISA and Junior ISA trading accounts, an extensive research range, investment filters and a selection of ready-made investment option, underpinned by a simple ‘flat fee’ pricing model. In October 2018 it announced it was acquiring Alliance Trust Savings.
It moved to a new flat rate monthly pricing model on the 1st June 2019 with three service plans; Investor, Funds Fan and Super Investor.
iWeb
iWeb is a DIY platform operated by Halifax Sharedealing. Like the Halifax service, it is heavily focused on delivering a low-cost, effective way of share and fund dealing. It offers a range of investments and accounts including ISAs and SIPPs.
Santander Investment Hub
Santander Investment Hub is Santander Bank’s online DIY platform for existing and new customers. The platform is brand new and has a slick, easy-to-use interface.
Strawberry Invest
Strawberry Invest was launched by P1 Investment Management, a financial advice and wealth management company. Designed for novice investors but suitable for all, it has a good range of investments and research.
The Big Exchange
Socially minded? Worried about how your money is being invested? Then this platform is for you. Freshly minted in October 2020, The Big Exchange only provides access to investments that have a positive impact on the world. It gives ethically minded investors the opportunity to make their money work harder for them as well the planet and the people on it.
True Potential Investor
This is the direct-to-consumer platform owned by True Potential, the financial advice group. The platform provides access to 5 discretionary portfolios managed by True Potential through ISA, SIPP or General Investment accounts.
Vanguard
This is Vanguard’s direct-to-consumer platform. Vanguard is one of the largest fund groups in the world and an advocate of passive investing. The platform was launched in May 2017 and gives investors access to Vanguard funds through an ISA, junior ISA, a general investment account and a SIPP. Investors can choose from blended funds (the LifeStrategy and Target Retirement range), index and active funds.
Willis Owen
Willis Owen is one of the oldest DIY platforms in the market. Its interface has been given a significant face-lift and its infrastructure was revamped. It’s well signposted with :explore, :play and :review to help investors find what they want quickly. Lots of interesting research and tools too.