Compare The Platform: Robo-calculator press release

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Robo-calculator press release


London, 19th September 2019. Comparetheplatform (a Fundscape brand) is pleased to announce the launch of a new robo-calculator designed to help end-investors find the right robo-adviser for their needs:

What’s a robo-adviser? 

In a nutshell, a robo-adviser is an online investment service that takes investors through a series of questions and then suggests a suitable portfolio or investment. They differ from traditional investment services in that they harness modern technology and algorithms to automate processes and keep costs down.

There are several different types of robos in the market, ranging from simple apps with access to one or two funds right for novice investors, through to complex ones for sophisticated investors, or hybrid solutions with advisers on hand to help investors with their financial decisions.

Robo-advice is a major investment trend globally. With over 40 to choose from in the UK, finding a robo that suits investor needs is time-consuming and difficult. We’ve taken the pain out of the search with the launch of this easy-to-use robo-calculator to help investors find the right robo-adviser.

Bella Caridade-Ferreira, CEO, said ‘The robo-calculator is the latest in a string of calculators is introducing to make the industry transparent, to democratise savings and investments, and provide the information investors need to make informed investment decisions. We want to make ordinary people richer.’

Free, impartial and on the fly!

It’s free, open to everyone and completely impartial — we’re agnostic about providers — all the robos in our robo-calculator are ranked purely on service or price and our ratings are based on actual experience. Why? Because at CompareThePlatform we’re passionate about making investing easier and transparent for everyone. And because we’re independent, you know you’re getting a balanced view. The robo-calculator gives you real time insight into different robos-advisers in one easy-to-use, comparison tool. On the fly.

Check out the calculator here:

See list of robo-advisers here:

How the robo-calculator works 

  1. Answer a few simple questions

Investors answer a few questions and we show them results based on their criteria and preferences — that could be saving for children, ethical investments or starting a pension. Based on their answers, we show them investors how the robos stack up in terms of fees, or how we’ve rated them in different areas such as products, investment guides and fees.

 Results ranked by fees

Robo-adviser results ranked by fees

 Results ranked by ratings

Robo-adviser results ranked by ratings


  1. Save, review or compare

End-investors can store their searches and review robo pages for further information. They can also compare the reviews of up to three robos.

Robo-adviser comparisons


Notes to Editors:

About is a Fundscape brand. It was set up by Bella Caridade-Ferreira, CEO of Fundscape, industry leader in the provision of analysis and data on the investment fund industry, to provide real-time insight into the costs charged by investment platforms. Launched on 3rd November 2016, is completely independent and impartial, with no links to any of the platforms mentioned on the website.

Twitter: @ComparePlatform


About Fundscape

Established in October 2010, Fundscape is a research house specialising in the end-to-end research and analysis of the UK fund industry. It is the publisher of the quarterly Fundscape Platform Report, widely regarded as the industry benchmark for platform data and statistics in the UK. With many years’ industry experience, its team is well placed to provide unique insight into asset management and distribution trends, including product development, distribution and marketing.

Twitter: @fundscapeuk

For further information or background please contact:

Bella Caridade-Ferreira, tel: +44 (0)20 3948 1745,  email:


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