Financial Discounts Direct
Financial Discounts Direct is a DIY platform that is supported by the Aegon (formerly Cofunds) institutional platform. Its aim is to provide a high-quality, low-cost service to private investors.
Available products & wrappers
General investments | ISAs | Lifetime ISAs | Junior ISAs | Pensions & SIPPs | Junior pensions & SIPPs | Other |
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Can be arranged |
Available investments
UK funds | Offshore funds | ETFs | ITs | Equities | Bonds | Other |
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Table of charges
Platform charges | Product charges | Other charges | |
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Funds (0-£49,000) GIA and ISA | 0.45% | 0.20% | |
Funds (£50,000-£149,999) GIA and ISA | 0.40% | 0.20% | |
Funds (£150,000-£249,999) GIA and ISA | 0.35% | 0.20% | |
Funds (£250,000-499,999) GIA and ISA | 0.25% | 0.20% | |
Funds (£500,000-999,999) GIA and ISA | 0.25% | 0.18% | |
Funds (£1m+) GIA and ISA | 0.25% | 0.15% |
Compare+Invest review of Financial Discounts Direct
Products & wrappers | Investments | Research & guidance | Charges | Overall rating |
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What can I expect from Financial Discounts Direct?
What do you expect from a platform with ‘discounts’ in the name? A reasonable price, at the least. But that’s not what you get here. Fees are actually on the high side.
Our review of Financial Discounts Direct
With price out of the way, the rest of this review can become more positive. Financial Discounts Direct is a family-run business and it feels like one. The support for customers is great, from recommendations and guidance to help you pick investments, to a personal service that people rave about.
The website isn’t as polished as you would expect from big name brands, but it’s quite endearing and fits the family angle. Easy enough to use and well suited to beginners. Still, it is pricey.